Who We Are

Glen Friedman


• Deep operating and advisory expertise in media and new technologies and a range of industries with ongoing paid members requiring strategic and tactical support in profitably acquiring and retaining customers. Actively engaged in every major change that has occurred in media over the past 25 years, including the introduction of cable television, satellite television, satellite radio, digital media delivery and transition to mobile.

• Significant operating experience: 5 years as initial VP Marketing for DirecTV and member of executive launch team; National Retention Manager for what is now Time Warner Cable. • Accomplished negotiator with record of tough but amicable style resulting in win-win deals and solid relationships.

• 25 years of highly successful consulting and advisory services; widely recognized as an innovative thinker with creative ideas at both the strategic and tactical level, grounded in an understanding of operational realities.

• Extensive relationships with carriers, distributors, networks, studios, technology providers and measurement companies.

Steve Gavenas

Lead Strategy Consultant

• For over seven years has provided I&S clients with strategic advice and managed the development and operation of I&S’s strategic consulting engagements.

• For 5 years was first Executive Vice President of Programming and Business Development at XM Satellite Radio – managed design, launch and operation of 120 channel offering including hiring, deal negotiation, and programming and tech ops.

• 8 years at McKinsey & Company – final role Associate Principal – developed sales and marketing strategies, including market segmentation and customer needs assessments; designed organizational improvements.

• MBA with Highest Honors from Cornell University.

Jill Williams

VP of Operations

• 20 years marketing experience, including consumer marketing, primary research and project management.

• Key role at Ideas & Solutions! for 13 years working with clients to identify and implement operational improvements.

• Manages I&S! research team, overseeing call monitoring, conducting primary research and analyzing secondary research. Also acts as project manager and client liaison for I&S!

For over 20 years we’ve used

our extensive consulting and senior management experience in major media companies
to help leading and emerging enterprises navigate the rapidly changing business landscape.