STRATEGIC ANALYSIS

To ensure your success, Ideas & Solutions! refines your business strategy by applying objective analysis, challenging assumptions, and drawing on expertise from outside your company's core competency. After helping you refine the business concept, Ideas & Solutions! offers a variety of services needed to ensure success, whether a new venture or expansion into a new area.

RESEARCH
Our research capabilities enable Ideas & Solutions! to identify and respond to the key challenges that affect the launch of a new venture. We help define the "unique selling proposition" and determine what elements (cost, compatibility, reliability, usefulness, uniqueness, etc.) resonate most powerfully with target audiences.

CONTENT ACQUISITION
Ideas & Solutions! leverages its relationships to secure deals with content providers who might not be available otherwise. Our extensive network of contacts includes a variety of media types and content areas. In helping our clients acquire content, we anticipate the potential pitfalls that can lead to future problems.

RETENTION MARKETING
Customer retention is integral to successful marketing. Our extensive retention marketing experience gives clients a proactive edge in devising systems and approaches that maintain customer relationships. By identifying the lifetime value of a customer, Ideas & Solutions! can help your company maximize margins through repeat business. Rather than wait for a problem to develop, Ideas & Solutions! works from the beginning to coordinate retention strategies with the marketing strategy as a whole.

AFFILIATE MARKETING PROGRAMS
Every new business needs customers ... and lots of them. Our experience developing and institutionalizing affiliate marketing programs helps ensure long-term success by building a rich and constantly expanding customer base.

POSITIONING AND BRANDING
Your branding and positioning strategy defines the presence and impact of your company, its products, and services in the marketplace, differentiating you from the competition to enable you to connect with key audiences. A strong brand is an enduring asset, but brands must change over time to remain relevant. Ideas & Solutions! can help identify changes in your target market and recommend ways to keep your brand up-to-date, distinctive, and compelling.

DIRECT MARKETING
Depending on situation and need, Ideas & Solutions! can identify direct marketing opportunities and recommend world-class firms with the expertise to manage and mine your customer database, marketing directly to your targets using both traditional and new media methodologies.

PUBLIC RELATIONS
Whether your company needs to operate discretely or maximize its visibility, Ideas & Solutions!  can help develop an appropriate public relations strategy. We prepare the right strategy for the right time and find the right people to execute it.

ORGANIZATIONAL STRUCTURE
Attracting and retaining excellent people and optimizing the impact of their talents can be a difficult challenge for a new venture. Ideas & Solutions! develops an organizational structure that makes the most effective use of available resources. We also devise strategies and identify opportunities for securing high-performing individuals to fill top executive positions.