STRATEGIC ANALYSIS
For established  companies

We optimize your revenue. 
Whether you’re revamping what you already do best, or expanding into a new area, we offer a variety of services to ensure success that help you refine business, marketing and operating strategies.  We apply objective analysis, challenge assumptions, and give you expert opinions from outside the perspective of your core competency.

RESEARCH to identify key challenges
Our research capabilities enable us to identify and respond to the key challenges that affect the operation whether they are competitive, consumer-driven, product evolutions or the launch of a new product or service, or any new line of business.  We help define the unique selling propositions and re-positioning by determining what elements (cost, compatibility, reliability, usefulness, uniqueness, etc.) resonate most powerfully with target audiences.

COMPETITIVE INTELLIGENCE that compares you to them
We provide ongoing market intelligence to help our clients evaluate market position on an ongoing basis to insure that they respond quickly to the changing landscape. Our assessments compare your firm to your competition from multiple perspectives.

PARTNERSHIPS that leverage worldwide relationships
Ideas & Solutions! leverages its relationships to secure deals with a variety of content providers who might not be available otherwise. We have a process for partnership evaluations, establishing the criteria necessary to identify the best partners for your business needs.  We have a proven track records of establishing strategic alliances for sales and distribution, marketing and operational support.  We’ve spent years building our worldwide network, which facilitates your company’s opportunities to meet with the right people. 

We also have extensive experience in Content Acquisition.  We look at a company’s objectives, determine the available content for their platform, and make appropriate introductions.  We then work with your legal resources to structure and negotiate the best possible deal for your company.

RETENTION MARKETING to insure loyalty
Retention is an integral part of a marketing strategy, and our extensive experience in retention marketing will help you be proactive in forming strategic alliances that anticipate future challenges and opportunities.  It has been proven that effective retention plans boost profitability. We offer a comprehensive retention audit that analyzes all aspects of retention at all critical customer touch-points.  We help identify the lifetime value of the customer, thus maximizing margins and customer value through repurchase. Our experience in developing and institutionalizing marketing plans and processes is instrumental to building and maintaining customer base.

POSITIONING AND BRANDING to differentiate
A strong brand is an enduring asset, but brands must change over time to remain viable.
Ideas & Solutions! can help identify changes in your target market and recommend ways to keep your brand relevant, distinctive, and compelling.

DIRECT MARKETING to reach your most profitable target demographic
Depending on situation and need, we identify direct marketing opportunities, partnering with world-class firms that have the expertise to manage and mine your customer database.  We will assist you in marketing directly to your targets using both traditional and new media methodologies.

ORGANIZATIONAL STRUCTURE that enhances productivity
Attracting and retaining excellent people and optimizing the impact of their talents is often a difficult challenge. Ideas & Solutions! develops an organizational structure that makes the most effective use of available resources. We also devise strategies and identify opportunities for securing high-performing individuals to fill top executive positions.

BACK TO STRATEGY