• IDEAS & SOLUTIONS! reengineered sales, service and marketing approach and strategy for a 60 year-old company, resulting in dramatically increased sales and profitability.

 

• IDEAS & SOLUTIONS! led the effort to evaluate, develop a wireless business strategy for a successful enterprise, facilitating entrees to high-level wireless executives at major manufacturers and wireless operators.

 

• IDEAS & SOLUTIONS! advised CEOs and senior management on mergers, acquisitions and strategic partnerships.

 

• IDEAS & SOLUTIONS! identified and secured key content partnerships for a new media startup. Content partnerships included Fox News, MTV, CNBC, CNN and other leading media companies.

 

• IDEAS & SOLUTIONS! developed and successfully implemented a comprehensive distributions strategy for a major cable network going through an identity and programming reformation. Efforts resulted in 100% retention of major distribution partners.

 

• IDEAS & SOLUTIONS! assisted a leading cable operator in developing proactive strategic plans to effectively compete with new market entrants. Developed and analyzed research, and created successful marketing plans.

 

• IDEAS & SOLUTIONS! research enabled one start-up Internet company to reshape its business model strategy, develop a stronger name, identify more receptive segments and raise additional capital.

 

• IDEAS & SOLUTIONS! prepared a market segmentation plan in which potential partners were categorized, then prioritized by products, services and synergy. IDEAS & SOLUTIONS! outlined a deal structure and participated in the negotiations.

 

• IDEAS & SOLUTIONS! improved accountability of Business Partnerships by establishing a model to evaluate the ROI of the deal. IDEAS & SOLUTIONS! authored a communication plan and initiated an internal process to effectively manage relationships.

 

• IDEAS & SOLUTIONS! conducted usability labs and focus groups to examine a new interactive television service's ease of use, appeal, and market potential. Significant challenges were identified and enhancements were made based on our recommendations.

 

• IDEAS & SOLUTIONS! served as in-house business development team for an Interactive Program Guide to secure distribution and technology partnerships.