Cable Cord Cutting Study - Ideas and Solutions

THE TRUTH BEHIND GEN Y CORD CUTTINGWhat is motivating the GenY audience to turn away from traditional subscription-based Pay TV? Is it a permanent trend or a symptom of economic downturn? How widespread is this practice? At Ideas and Solutions, we've found the answers to these questions.
THE TRUTH BEHIND GEN Y CORD CUTTINGWhat is motivating the GenY audience to turn away from traditional subscription-based Pay TV? Is it a permanent trend or a symptom of economic downturn? How widespread is this practice? At Ideas and Solutions, we've found the answers to these questions..
THE TRUTH BEHIND GEN Y CORD CUTTINGWhat is motivating the GenY audience to turn away from traditional subscription-based Pay TV? Is it a permanent trend or a symptom of economic downturn? How widespread is this practice? At Ideas and Solutions, we've found the answers to these questions.
THE TRUTH BEHIND GEN Y CORD CUTTINGWhat is motivating the GenY audience to turn away from traditional subscription-based Pay TV? Is it a permanent trend or a symptom of economic downturn? How widespread is this practice? At Ideas and Solutions, we've found the answers to these questions.

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We've been inside the Gen Y psyche

If you’re in the media space, our study of Over The Top (OTT) media delivery will be an invaluable tool for future planning. You’ll appreciate our deeper understanding of how young consumers age 18-29 relate to cable, satellite and Telco.

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Important trends in viewing behavior

We have identified trends among important subgroups within the GenY demographic when it comes to context segmentation, cost benefit equation, alternatives to pay TV, and the continuing benefits of pay TV.

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